/ 01 — Who I Am
I'm Aniket Birla — Brand Design Manager and AI-powered creative strategist based in Gurugram. For 8 years, I've been the person brands call when they need to stop looking like everyone else.
I build visual identities that work: design systems that scale, creative operations that don't collapse under pressure, and campaigns that move metrics — not just mood boards. Currently leading brand at growthZ.ai, where I'm wiring AI tools directly into the creative pipeline.
Adobe Certified. Google UX Certified. Perpetually obsessed with the space between strategy and craft.
/ 02 — Selected Work
Full brand architecture, design token system, and reusable component library for an AI-first startup. Integrated Nano Banana Pro and Veo 3.1 into core workflows — cut production time by 35% and revision cycles by 40%. Governance framework adopted across 10+ digital touchpoints.
Visual identity system spanning mobile app, web, and social for a FinTech trading platform. 50+ monthly brand assets with 100% on-time delivery. Drove 20%+ improvement in brand recognition metrics through rigorous visual identity consistency.
End-to-end brand identity, seasonal campaign collateral, and motion graphics for one of Chandigarh's leading lifestyle hospitality brands. Mentored a 3-person team, cutting revision cycles by 30%. 8+ concurrent project deliveries per month, zero misses.
/ 03 — Tools & Craft
/ 04 — The Journey
/ 05 — Let's Build Something
Open to Brand Design Manager, Creative Director, AI Design Lead, Head of Brand, and Creative Strategist roles. Hybrid and remote across India. Let's talk.